Hours after OpenAI formally debuted its persistent, always-on agent architecture under the name Dots at DevDay 2026, the branding triggered immediate market confusion—amplified by Elon Musk redirecting the domain dot. com to rival Grok and OpenAI’s own chief financial officer mistakenly referring to the product as Meta’s Muse on live television.
OpenAI CFO Sarah Friar accidentally calls Dots ‘Muse’ on live TV, video goes viral
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