Punjab govt fully determined to revive film industry: Azma

LAHORE: Punjab Information and Culture Minister Azma Bokhari has said that the Punjab government is taking practical steps to revive and develop Pakistan’s film industry in line with the vision of Chief Minister Maryam Nawaz. She stated that the establishment of a Film City and the launch of Film Funds are clear manifestations of this commitment, and their positive impact will soon become visible. She expressed these views while addressing the inauguration ceremony of the Punjabi film “Mukho. ” The event was attended by renowned film director Sangeeta, veteran actor Ghulam Mohiuddin, Moammar Rana, Meera Jee, Raheela Agha, Parvez Kaleem, Shehzad Rafiq, Safdar Malik, Saud Butt, and other prominent personalities from the film industry. Azma Bokhari said that the Punjab government will provide state-of-the-art facilities for filmmakers and artists at the Film City to help the local film industry grow in line with international standards. She added that the launch of Film Funds will accelerate the production and release of new films, injecting fresh energy into the industry. She announced that a notification for the establishment of cinema halls in all Arts Councils across Punjab will be issued within the coming days, providing the public with greater access to quality films and entertainment. The provincial minister emphasised that quality films should reflect society positively and should not cater to a particular segment of the population. She noted that films serve as a mirror of a nation’s culture and civilization and can play a significant role in bringing about positive social change. She added that if Pakistan can produce high-quality television dramas, it is equally capable of producing world-class films, provided there are strong subjects and compelling scripts. Azma Bokhari said that the Punjab chief minister has already taken the first major step toward the revival of the film industry, and it is now the responsibility of industry stakeholders to seize this opportunity by producing meaningful and high-quality films. She stressed the importance of creating opportunities for young filmmakers, writers, and artists to showcase their talent and contribute to the industry’s growth. She further said that it is important to send a message to the world that Pakistan’s film industry is very much alive and possesses immense potential for growth. To attract young audiences back to cinemas, the country must produce engaging, high-quality films that reflect social values and cultural identity, she added. Copyright Business Recorder, 2026

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