Mumbai (Maharashtra) [India], October 9: (Bright Outdoor Media Limited, The company), in collaboration with District, has transformed Samay Raina’s iconic red-and-black checked shirt into a larger-than-life out-of-home (OOH) installation to promote his upcoming live show and 2027 India Tour. Campaign Highlights Bright Outdoor Media Limited and District jointly conceptualised this campaign around a minimalist idea:
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