LAHORE: Marking a major milestone in its mission to enhance maternal and child health, the “Behtar Qadam” initiative has successfully concluded its first quarter, fostering a “Nayi Soch” (New Thinking) across all 41 districts of Punjab. As a flagship on-ground outreach programme led by the Punjab Health and Population Departments under the Punjab Family Planning Program (PFPP), the initiative has already conducted 485 community events, engaging over 64, 500 individuals in critical dialogues regarding their families’ futures. Copyright Business Recorder, 2026
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