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HomeSportsAdidas edging Nike in World Cup sales boost, data show

Adidas edging Nike in World Cup sales boost, data show

NEW YORK, June 24: As the World Cup brand battle heats up, sportswear giant Adidas appears to be getting a bigger boost than rival Nike, early data show. Both companies are investing heavily in the tournament, but Nike is relying on it for sales and visibility as it tries to right its ship amid years of stead

Read full story on Channel Newsasia

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