South Air begins domestic flight operations

LAHORE: A new private airline, South Air, has announced the formal launch of its scheduled domestic flight operations starting on July 16. The airline on Wednesday said that the initiative aims to strengthen air connectivity across different regions of the country, promote regional development, and provide passengers with safe, high-quality, and reliable travel services. In the initial phase, South Air will begin regular flights between Karachi, Islamabad, and Bahawalpur, while new scheduled services are also being introduced from Karachi to Gwadar, Sukkur, and Rahim Yar Khan. The launch of these routes is expected to give a new boost to business activity, tourism, education, and regional connectivity. The airline is launching its services with modern ATR 72-600 aircraft, which are widely used around the world for short- and medium-haul flights due to their fuel efficiency, operational effectiveness, and compliance with international safety standards. Commenting on the commencement of domestic flights, South Air Chief Executive Officer Nishat Fatima said that the airline plans to expand its route network and fleet in the near future so that more cities across the country can benefit from modern air travel facilities. “The establishment of South Air is not merely the addition of a new airline, but a national effort to further strengthen Pakistan’s air connectivity. Our commitment is to provide every passenger with safe, punctual, and high-quality travel services, and to connect those regions with the national aviation network where air services have remained limited. ” To promote collaboration in the tourism and hospitality sectors, South Air has signed a strategic Memorandum of Understanding (MoU) with Dream World Destination Hotels and Golf Course. Under this partnership, various initiatives will be undertaken to introduce joint travel packages, special discount offers, and the promotion of tourism-related activities. According to the airline management, South Air will give top priority to international safety standards, punctuality, excellent customer service, operational transparency, and professional excellence across all its operations. Aviation experts believe that South Air’s entry will encourage healthy competition in Pakistan’s aviation sector, improve regional air connectivity, and have a positive impact on trade, investment, tourism, and the national economy. South Air has urged passengers to stay connected with the airline’s official channels for flight schedules, fares, and booking details for flights commencing from July 16. Copyright Business Recorder, 2026

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