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HomeSportsVersant's USA Sports secures US Bundesliga rights in live programming push

Versant’s USA Sports secures US Bundesliga rights in live programming push

July 14: Versant Media’s USA Sports said on Tuesday it had struck a multi-year deal to become the exclusive English-language U. S. broadcaster of Germany’s Bundesliga starting in August. The agreement reflects a broader industry push into live programming, which media companies see as a way to win viewers and

Read full story on Channel Newsasia

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