article author: Sadiya A. Nadeem Author: Sun, 2026-06-21 15: 08 JEDDAH: Wejdan Ghoos’ Riyadh-based brand WeGo, a home-based specialty beverage venture, has turned a humble matcha drink into a social media sensation, one cup at a time. Ghoos, who is originally from Madinah, affirms that social media played a major role in the growth of her business. “It allowed me to share the story behind WeGo, connect directly with customers, and showcase the values behind the brand, ” she told Arab News. Main category: Saudi Arabia Tags: matcha Wejdan Ghoos Wego
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