Pakistani clothing maker targets Saudi thobe market through South Asian buyers

KARACHI: A Pakistani clothing manufacturer is seeking to expand sales of Saudi Arabia’s traditional men’s garment, the thobe, using South Asian customers as a foothold while developing fabrics and tailoring suited to the Kingdom’s market. The long, loose-fitting garment is widely worn in Saudi Arabia and other Gulf countries. For an overseas manufacturer, entering that market means adapting to established preferences for fabric, stitching and fit, rather than simply offering a cheaper product. S

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