HKMA/ViuTV & Now TV Awards for Marketing Excellence 2026 announced West Kowloon Cultural District Authority as Top Award Winners

HONG KONG, Oct. 28, 2026 /PRNewswire/ — Widely acclaimed as the Oscars of the marketing industry and organized by The Hong Kong Management Association (HKMA), the results of the HKMA/ViuTV & Now TV Awards for Marketing Excellence 2026 were unveiled on 26 October 2026, during the Award Presentation Ceremony at the Hong Kong Ocean Park Marriott Hotel. The Now TV Gold Award, the highest honour of the Campaign Awards, went to “Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition” by West Kowloon Cultural District Authority, while the Silver Award winners were “Back to the Beginning” by McDonald’s Hong Kong and “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” by the Security Bureau. Additionally, the ViuTV Marketer of the Year was awarded to Ms Grace Lam from Hang Seng Bank, while HSBC Hong Kong received the Best Organization Award. The HKMA/ViuTV & Now TV Awards for Marketing Excellence has been organized by The Hong Kong Management Association since 1985 and sponsored by ViuTV and Now TV since 2021. The Awards bestow honour and public recognition on individuals and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of marketing profession in Hong Kong. The Award Presentation Ceremony was officiated by Prof Joe Ngai JP, Senior Partner and Chairman Greater China, McKinsey & Company, the Guest of Honour of the event. Additionally, the newly established HKMA Elite Marketers’ Alumni (EMA), launched on April 24 this year, brings together past winners of the ‘HKMA/ViuTV & Now TV Awards for Marketing Excellence’, as well as marketing elites and leaders across industries. Dedicated to carrying forward the 40-year legacy of excellence established by the HKMA Awards for Marketing Excellence, EMA serves as a high-level platform to promote industry exchange, cross-sector collaboration, and knowledge sharing, while nurturing the next generation of talent to drive the sustainable development of Hong Kong’s marketing profession. In just six months, EMA has hosted a series of seminars covering cutting-edge topics such as the Sports Economy, Generative Engine Optimization (GEO), the Pet Economy, and Next-Gen High-Net-Worth lifestyles, alongside an exclusive HYROX experience event. Having already attracted over 1, 000 industry leaders, EMA continues to champion marketing excellence and promote the highest standards of marketing practice, innovation, and strategic impact across industries. West Kowloon Cultural District Authority won the Now TV Gold Award, the highest honour of the Campaign Awards, with “Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition”. McDonald’s Hong Kong’s “Back to the Beginning” campaign won the Silver Award. Security Bureau’s “Listen to Me: Let’s Stand Firm. Knock Drugs Out! ” campaign won the Silver Award. Ms Grace Lam, Head of Customer Propositions Marketing, Hang Seng Bank, won the ViuTV Marketer of the Year 2026. HSBC Hong Kong won the Best Organization Award. The results of the Best Organization Award, Campaign Awards and Individual Awards were as follows: CAMPAIGN AWARDS BEST ORGANIZATION AWARD HSBC Hong Kong NOW TV GOLD AWARD Judges’ Comment: The campaign is creative and strategically integrated. Through the “Pharaoh Cat” ambassador, the Hong Kong Palace Museum made 5, 000 years of history accessible and relatable, aligning exhibition, design, merchandise and brand collaborations. Despite modest resources, it drove strong sales, revenue, membership growth and media coverage, offering a practical model for cultural institutions. SILVER AWARDS “Back to the Beginning” McDonald’s Hong Kong “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” Security Bureau BRONZE AWARDS “80 Years Together” Cathay “HSBC Credit Card: Red Hot Chef” EXCELLENCE AWARDS “Authentic Tea House – Made in Hong Kong. Made of Hong Kong” Coca-Cola China Limited “Trust & Confidence: The New Currency of Wealth – 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems” DBS Bank (Hong Kong) Limited “Hang Seng Anti-Fraud Band” Hang Seng Bank “HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement.” “Reputation Management – Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale” Prudential Hong Kong SPECIAL AWARDS AXA Excellence in Greater Bay Area Marketing “HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement.” “MTR High Speed Rail – The Artery of the Connected GBA Lifestyle” MTR Corporation “Reputation Management – Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale” Citibank Excellence in Innovation “Find Out Your FBTI Food Personality” PARKnSHOP “StockBack x ZA Card” ZA Bank Discovery Bay Excellence in Omnichannel Marketing “Boss Koo’s Choice – Po Chai Pills Sachet” Li Chung Shing Tong (Holdings) Limited Hang Seng Bank Excellence in Segment Marketing “Hang Seng Power Up Campaign” Hang Seng Commercial Bank “HSBC One – Passionomics: From the First Account to the First Bucket of Gold” “Furkid Campaign – Family Fur-st Where Pets Truly Belong” HSBC Hong Kong Marketers’ Favourite Marketing Campaign McDonald’s Hong Kong Excellence in Branding “HSBC 160th Anniversary Campaign” Prudential Hong Kong Excellence in Customer Engagement and Experience “M+ at Night” M+, WestK “Chiikawa Days in MTR” “Unstoppable Reds: From Anfield to Hong Kong” Standard Chartered Bank (Hong Kong) Limited Standard Chartered Bank Hong Kong Excellence in Customer Insights “To Simplified the Complicated: The Family+ 2. 0 Wealth Symphony” “Casa Sierra” Hong Kong Housing Society “Health Campaign – Help When You Need It Most” “Prudential Holistic Wealth Solutions: In the Age of AI, What Will Our Children Be Able to Do?” Tai Hing Catering Group Excellence in Marketing Collaboration “24/7 Sweetness” DFI Retail Group “TamJai SamGor Mala Soup Instant Noodles Campaign” TamJai SamGor Mixian “Hong Kong Palace Museum ‘Ancient Egypt Unveiled: Treasures from Egyptian Museums’ Special Exhibition” West Kowloon Cultural District Authority Excellence in Content Marketing Excellence in Environmental Good “Powering EVery Ride: Electrification from Roads to Fleets to Marine Through Ecosystem Orchestration” CLP Power Hong Kong Limited “A First-of-Its-Kind Energy-Saving Gadget for Every Home: Powering Smarter, Greener Living Anytime, Anywhere” “‘The Perpetual Blossoms’ at ComplexCon 2026” reEDIT x Chow Sang Sang x unspun Excellence in Influencer Marketing “RMHC 30th Anniversary” “Building The Future Today” Excellence in Small Budget Marketing “Fries of Pride” “MTR – Turning Netizen Culture into Brand Likes” Excellence in Social and Community Good “Community Watch & Care Pilot: Smart Meter Innovation Forging a New Era of Elderly-Care Support & Services” Excellence in TV Commercial “Fear No Challenge, Protect What Matters” AXA Hong Kong and Macau Excellence in Use of Data and Technology “Hang Seng JustPay” “AI CMO” The Club by HKT Excellence in Video Marketing AGENCIES OF THE YEAR (MULTINATIONAL CATEGORY) BBDO HK Advertising Ltd MSL OMD Hong Kong AGENCIES OF THE YEAR (LOCAL CATEGORY) Narrow Door Noah Workshop Potassium Limited INDIVIDUAL AWARDS ViuTV MARKETER OF THE YEAR Ms Grace Lam Head of Customer Propositions Marketing DISTINGUISHED MARKETING LEADERSHIP AWARDS Mr Chan Ho Cheung, Eric Head, Growth and Digital Marketing, Wealth and Retail Banking Marketing Ms Alexia Chow Director of Marketing Hong Kong Ballet Ms Gloria Shiu Marketing Director, 7-Eleven Hong Kong & Macau DFI Retail Group (7-Eleven) Ms Maggie Sze Marketing Director Mr Lance Tsang Assistant Director, Marketing Ms Miranda Yung Head of Retail Products Marketing OUTSTANDING MARKETING PROFESSIONAL AWARDS Mr Philip Chan Manager, Customer Propositions Marketing Mr Alvin Lee Assistant Vice President, Group Marketing & Communications Mr Matthew Lee Manager, Wealth Management Marketing Ms Polly Lee Pui Sze Chief Sales & Marketing Manager Ms Millie Li Manager – Marketing Mr Tobby Lui Ms Iris Ma Associate Director, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong Mr Ng Yau Hon, Jeffrey Group Marketing Director Tam Jai International Co. Ltd. Ms Sandy Sze Head, Marketing and Branding (M+) Ms Martha Wu Senior Marketing Manager, Customer Propositions HKMA/ViuTV & Now TV AWARDS FOR MARKETING EXCELLENCE 2026 – Panel of Judges Panel of Judges (Campaign Awards) Dr Timothy Cheng, Managing Director, Hong Kong and South China District, DHL Global Forwarding (Hong Kong) Ltd Ms Ada Choy, Managing Director, Nikon Mr Andrew Kam, Chief Executive Officer, Kai Tak Sports Park Mr Joseph Law, Managing Director, CLP Power Hong Kong Mr Leo Liu, General Manager, Microsoft Mr Arthur Shek, Managing Partner Hong Kong Office, McKinsey & Company Mr Alias Yeung, Managing Director, HP Hong Kong Panel of Judges (Individual Awards) Mr S K Cheong, Vice Chairman, HK Television Entertainment Co Ltd; and Chairman, Hong Kong Economic Journal Co Ltd Mr Darren Chan, Managing Director, Food, Hong Kong & Macau, DFI Retail Group Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd. ; and Deputy CEO, Pricerite Group Limited Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong Mr Frank Lee, President, Tom Lee Music Co. Ltd Ms Enid Low, Chief Strategy Officer, AsiaWorld-Expo Management Limited Ms Angela Shing, Managing Director, Citibank (Hong Kong) Limited Ms Titania Woo, Executive Director, The Hong Kong Management Association Board of Examiners Marketing Awards Organizing Committee Mr C K Chan, Chief Strategy Officer, MemeStrategy Mr Simon Cheung, Managing Director, Nestlé Hong Kong Limited Mr Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT Mr Steve Ng, Managing Director, Commercial Group, HKT Mr Francis Phua, Managing Director, Franck Muller (HK) Limited Ms Daisy Tsang, Chief Executive Officer, HSBC Life (International) Limited Programme Advisory Committee – Marketing Management Mr Calvin Chan, Chairman & CEO, CATALO Natural Health Foods Ltd Ms Tina Chao, Chief Marketing and Digital Customer Experience Officer, McDonald’s Hong Kong Ms Diane Chiu, General Manager, Marketing & Revenue Management, MTR Corporation Mr Vincent Leung, Chief Executive Officer & Vice Chairman, Peoples Smart Living Limited Mr Larry Sze, Chairman, Gibb Livingston & Co Mr Robert Young, Member, Programme Advisory Committee – Marketing Management Chief Marketing Officer Committee Ms Ivy Chan, Senior Vice President – Retail Marketing & Sales, Towngas Lifestyle (Hong Kong) Company Limited Ms Vivian Chan, Head of Marketing Communications, Cathay Mr Jordan Cheung, Chief Marketing Officer, Hang Seng Bank Mr Ivan Choi, Chief Customer & Marketing Officer, Prudential Hong Kong Ms Charlotte Ho, General Manager, Branding & Marketing, Hong Kong Resort Company Limited Mr Marco Lee, Head of Marketing, Wealth & Retail Banking, Hong Kong and GBA, Standard Chartered (Hong Kong) Limited Mr Eric Lin, General Manager, HK & Macau, Lee Kum Kee Mr Cheuk Shum, Managing Director and Head of Marketing, Hong Kong, HSBC Ms Angela Wong, Chief Marketing and Customer Officer, AXA Mr Eddy Yip, Product & Marketing Director – HK & TW, Territory Manager HK, Trip. com Issued by The Hong Kong Management Association on 27 October 2026. shtml” target=”_blank” rel=”nofollow noopener noreferrer”>Read full story on Pr Newswire Apac