Pakistani Brands Are Paying Creators for Sales, Not Reach, as Social Media Nears 80 Million Users

Copyright protected content copied from PhoneWorld website. Pakistani advertisers are moving money toward social media creators, and they are changing how they pay them. A Retail News Asia analysis describes a market where flat sponsorship fees are giving way to commissions tied to sales. Influencer marketing in Pakistan now rests on a large audience. The more useful question for brands is what … The post Pakistani Brands Are Paying Creators for Sales, Not Reach, as Social Media Nears 80 Million Users appeared first on PhoneWorld.

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