MOB brings a global off-price retail experience to Pakistan

KARACHI: Ministry of Brands (MOB), the international off-price retail destination, has officially arrived in Pakistan, marking a new chapter in the country’s retail landscape and a new way to shop global fashion in Karachi. MOB opened the doors to its first Pakistan store on August 12, 2026, at Bukhari Commercial, DHA Phase 6, Karachi, with its official Grand Launch held on Saturday here. Spread across three floors, the new Karachi destination brings together authentic international high-street, premium and designer brands at discounts of up to 90 percent off original retail prices. The store houses an extensive selection across womenswear, menswear, childrenswear, footwear, handbags and accessories, carrying over 2000 international names including Ferragamo, Ralph Lauren, Farm Rio, Tory Burch, Rag & Bone, On Running, HOKA, Air Jordan, Michael Kors, Karl Lagerfeld, Calvin Klein, and many more. A Different Way to Shop Global Fashion: At the heart of Ministry of Brands is the globally established off-price retail model: a concept that gives access to inventory through official programs with the largest retailers and department stores in the US and Europe; customers can now shop for their favourite authentic branded fashion products at significantly reduced prices, locally. Unlike traditional retail, MOB’s offering is constantly evolving. New pieces arrive daily and quantities of individual styles are limited, creating a distinctive treasure-hunt shopping experience where no two visits to the store are quite the same. A piece discovered today may not be there tomorrow – making the thrill of the find central to the MOB experience. For Pakistani consumers accustomed to shopping international high-street and premium brands while travelling abroad, MOB brings that experience closer to home, combining authenticity, accessibility and exceptional value under one roof. A New Chapter for Retail in Pakistan: Director Noor Mandviwalla said: “I’ve always believed that style should be personal, not privileged. MOB was born from the idea that discovering incredible fashion should not require a plane ticket, foreign currency, or an enormous budget. We are bringing real brands and remarkable pieces closer to home, at prices that make fashion feel genuinely accessible. What I also love about MOB is the individuality of it — so much of what we carry is limited or one-off, which means you are not just buying what everyone else is wearing. To me, that’s what great style has always been about: not how much you spend, but what you discover and how you make it your own”. The Karachi store’s Grand Launch, held on September 5, 2026, officially introduced the MOB experience to the city, marking the beginning of the brand’s next chapter in Pakistan. Copyright Business Recorder, 2026

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